Do Not Mail — A New Problem for Mailers

The notion that receiving credit card offers through the mail could put the recipient at risk for theft doesn’t hold water, either. Jim Andersen, president and CEO of Chanhassen, MN-based IWCO Direct, notes that while these legislative efforts are helping to build awareness about the value of mail and the urgent need for the industry to focus on address hygiene, he feels the efforts to link DNM legislation with helping to protect consumers from identity theft is misguided.