Do Not Mail — A New Problem for Mailers

As absurd as the legislation seems, buoyed by the fact that most efforts haven’t progressed at all, there is still a concern among the mailing community. David Davis—whose Interquest market research and consulting firm provided research on postal reform and the recent rate case to PRIMIR members at Print Outlook in Chicago in March—polled publishers, printers, industry experts and lobbyists to gain a sense of where postal issues rated among the variables that are influencing print. DNM legislation, Davis reveals, was a commonly recurring theme.