Do Printing Companies’ Social Media Efforts Increase Sales, Attract New Buyers?

By Julie Shaffer and Mary Garnett

Several months ago, Kammerait started #PrintChat, a Wednesday afternoon discussion around a wide range of printing and related topics on Twitter. PrintChat, he says, "gives us the option to begin a conversation and make connections. It's about building a community."

The number of participants increases every week, typically 70 or more, and many folks in the printing industry take part in the discussion. All are welcome and Quad invites people, both inside and outside the organization, to join in. Salespeople also invite customers to take part in conversations that are relevant to their businesses.

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Companies:
Quad/Graphics

Julie Shaffer Author's page

Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.

Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."

Mary Garnett Author's page

Printers Monetizing Social Media