Do Printing Companies’ Social Media Efforts Increase Sales, Attract New Buyers?

By Julie Shaffer and Mary Garnett

Interestingly, Quad/Graphics uses Facebook more for employee engagement than for outward-facing marketing efforts. As a company with many employees in diverse locations, the social networking tool is used for just that—keeping the staff engaged with one another and the company. Quad is also helping clients with their social media marketing efforts as part of a multi-channel marketing program, where data gained from social engagement might be infused in the print parts of a campaign.

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Quad/Graphics

Julie Shaffer Author's page

Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.

Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."

Mary Garnett Author's page

Printers Monetizing Social Media