Do Printing Companies’ Social Media Efforts Increase Sales, Attract New Buyers?

By Julie Shaffer and Mary Garnett

Can these claims be true, or are they just modern-day purveyors of snake oil? For some businesses, especially B2C companies such as restaurants, social media platforms do provide direct sales opportunities. For many, however, measuring the actual ROI of their social media investment remains elusive.

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Quad/Graphics

Julie Shaffer Author's page

Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.

Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."

Mary Garnett Author's page

Printers Monetizing Social Media