Printers Monetizing Social Media
Don't know? It's pretty easy to compare the two lists and see how much crossover you have. If you do this repeatedly in several month intervals, you can begin to determine if you have added customers as a result of your Facebook page or deepened your relationship with current clients.
Don't forget to factor in how many of the contacts are "business" contacts vs. friends and relatives. Remember that friends and relatives frequently recommend your services, so keeping them up-to-date on your business activities can strengthen that connection for business referrals.
- Companies:
- Quad/Graphics
Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.
Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."
