Printers Monetizing Social Media
Keep track of the amount of time your social media outreach people spend on engagement. How do you gauge "appropriate" time to spend on social media engagement? The "2011 Social Media Marketing Industry Report" indicates that 58 percent of the more than 3,000 marketers surveyed devote more than six hours per week to social media, with 15 percent spending more than 20 hours per week using social media for business.
- Companies:
- Quad/Graphics
Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.
Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."
