Do Printing Companies’ Social Media Efforts Increase Sales, Attract New Buyers?

By Julie Shaffer and Mary Garnett

For some, social media engagement means that the company has a Facebook page, and perhaps a Twitter account or a company blog. For others, social media engagement means that they have a LinkedIn account and have built a network of business acquaintances. Some are even checking in wherever they go with a geo-social tool like FourSquare! A growing number of PSP/MSP companies have designated at least one staff person as a social media leader. Typically, this is a marketing manager but, especially at smaller companies, it can be the owner/president.

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Quad/Graphics

Julie Shaffer Author's page

Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.

Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."

Mary Garnett Author's page

Printers Monetizing Social Media