Printers Monetizing Social Media
Scott Cappel, president and founder of Sorrento Mesa Printing (near San Diego), is a perfect case in point. Cappel, the 2010-2011 NAPL/NAQP Printer of the Year, describes his shop as lean (less than 10 employees), profitable and very nimble. The company has won 23 national awards for printing excellence, an achievement of which Cappel is very proud.
- Companies:
- Quad/Graphics
Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.
Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."
