DOME PRINTING — THE TALENT POOLE

“We’re finding that clients are becoming more sophisticated,” says Tim Poole, president of Dome Printing. “Relationships today are as important as they’ve ever been because there are so many variables in our industry. One of the reasons we’ve grown is because we don’t look at print as a commodity. We still view it as custom manufacturing. Seeing yourself as a commodity printer is a tough sell that makes it difficult to differentiate yourself from competitors. Our business isn’t about selling at the lowest price, but providing solutions to our customers. If I’m price matching every day, we’re going to be in financial trouble very quickly.”