#Ipex: Domino Moves Forward with Color Ink-jet Printing Solutions

“Combined with this are more generalised trends for efficiency savings: brand owners are wary of holding large numbers of SKU’s due to the risk of obsolescence, the potential for waste and the complexity of stock management. For printers, this translates into greater demand for short runs with fast turnaround. Conventional flexo printing involves production economics that incline towards multiple SKU’s, while the beauty of digital is that bespoke labels can be produced rapidly using blank or generic stock. The greater flexibility afforded by a fully digital process for both pre-print and variable data enables users to efficiently meet customer requirements for localisation, including language changes, and special promotions.”