Domtar Releases New Wave of Comical Videos

MONTREAL—February 19, 2013—To update its award-winning PAPERbecause campaign, Domtar Corp. today announced a new series of videos that take a humorous approach to highlight the irreplaceable value of paper.

The 30-second spots mark the third wave of videos in the campaign that showcases the effectiveness and sustainability of paper. While the initial videos featured satirical office settings and exaggerated pressures to go paperless, the four new videos bring that comedy to everyday situations, ranging from a bridal shower to a business lunch.