Domtar Releases New Wave of Comical Videos

"The PAPERbecause campaign has always promoted the responsible use of paper and the need to balance print vs. pixels, and we wanted to illustrate several instances of when paper is the most effective way to communicate on a logical and emotional level," said Paige Goff, Domtar's vice president of sustainable business and brand management. "Our previous office videos reminded people how Domtar has long been a leader in sustainable paper production, but with the new videos, we wanted to focus on everyday life."

Since PAPERbecause debuted in 2010, it has won many awards from the public, the print industry and marketers.