Domtar Releases New Wave of ‘Paper Because’ Campaign

MONTREAL—Nov. 15, 2011—Building on its award-winning “Paper Because” campaign, Domtar Corp. has released a new series of videos promoting the important role paper plays in our lives.

The videos will debut on PaperBecause.com, relying on satire to highlight how using paper responsibly makes business sense and how it’s also an environmentally sound choice. The 30-second spots take a humorous look at office settings where the pressures to go paperless are taken to ridiculous lengths. In early 2012, new print ads will be added to the campaign in trade and consumer media, while the videos and banner ads will appear on a variety of news websites.