Domtar Releases New Wave of ‘Paper Because’ Campaign

“Paper Because has enabled Domtar to communicate the importance of paper to business and opinion leaders,” said Lewis Fix, vice-president of Sustainable Business and Brand Management at Domtar. “Domtar has long been a leader in sustainable paper production. The Paper Because campaign promotes the responsible use of paper, while also reminding people of just how effective paper is in communicating on logical and emotional levels in so many business and personal settings.”