Domtar Releases New Wave of ‘Paper Because’ Campaign

Since Domtar unveiled the campaign last year, there has been substantial support from paper industry, printing, graphic design and marketing partners. Many have picked up elements of the campaign and provided significant exposure on websites, in catalogs, at conferences and other outlets.

The “Paper Because” campaign has also received positive industry recognition. The GraphicArts Show Company gave its “Positively Print” award in September to Domtar to spotlight the variety of ways in which the effectiveness of print is being promoted. In addition, the campaign won Best of Show at the ACE Awards; Best of Category in the Business Marketing Association’s B2 Awards; National Association of Major Mail Users Environmental Award for Industry Leadership and Best Management Practices; and awards from the Association of Independent Creative Editors and the Printing Industry of the Carolinas.