Domtar Releases New Wave of ‘Paper Because’ Campaign

“‘Paper Because’ demonstrates that paper is sustainable, personal and purposeful. It’s easier to learn on paper, senior executives prefer print versus online information, people make purchases as a result of direct mail, and paper is one of the most recycled products on the planet—more than 63 percent of paper gets recycled,” noted Lewis Fix. “That’s a pretty exciting story about a product that has been in use for more than 2,000 years.”