DON WALSWORTH III -- Selling Peace of Mind

By Erik Cagle

The truth of the matter: Don Walsworth III is not in the printing business. His true line of work is security.

Sure, the 69-year-old Walsworth, a 2003 Printing Impressions/RIT Printing Industry Hall of Fame inductee, has been involved in the family business, Walsworth Publishing, for a majority of its 65 years. And while ink on paper is the final product, the goods that he truly peddles are satisfaction and peace of mind. This is especially important to customers who are, by and large, wet behind the ears.