DON WALSWORTH III -- Selling Peace of Mind

"We provide sheetfed, web and digital printing. Most of our information comes in as PDF files. We're encouraging our schools to submit all of their copy as PDF files, and it's a big challenge to stay up with technology. The key word for us, again, is to simplify the process. We have 29 programmers working in our Kansas City office, doing nothing but taking existing programs and making them more customer-friendly. I think we're accomplishing that."