DON WALSWORTH III -- Selling Peace of Mind

"One of the key factors is simplicity. We try to make it as easy as possible for customers to perform whatever they have to do, be it commercial printing or yearbooks," notes Walsworth, the company's president and CEO. "We're not selling printing per se; we're selling security, and that's the philosophy of our company. We have to produce product on time, at the price we quoted and we need to meet the quality expectations of our customers."