DON WALSWORTH III -- Selling Peace of Mind

Walsworth Publishing is the pride of Marceline, MO, a commercial and yearbook printer that posted sales of approximately $85 million in 2002. The company was started by his father, Don Jr., in 1938 as a vehicle for promoting local theater. His parents staged hometown plays—mother Joy would do the casting and rehearsals while the elder Walsworth sold show bills and advertising for the bills. In addition to the bills, the Walsworths also printed cookbooks compiled by relatives.