Donnelley Does DRUPA 2000

Schneider contends that digital technologies and, chiefly, the recent upsurge of Internet services, has prompted a change in the way the printing profession now defines itself.

"We are no longer printers in the traditional sense of being responsible solely for putting ink on paper, but are now, in fact, facilitators making content available to consumers across multiple media," Schneider reports. "Therefore, prepress as a descriptive name is limiting—premedia is encompassing, and a more appropriate term."