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Of course, these tough executives and the "we'll save your bacon" consultants have never seen the typical commercial printing company income statement. For that matter, I'm sure they don't know an offset litho press from letterpress. They don't know dot gain from ghosting. They have no empathy for the inordinate difficulty associated with running a business that is simultaneously capital- and people-intensive. It probably has not occurred to them that printing is job shop manufacturing, the most difficult of all manufacturing processes.
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