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According to David Motheral, they have succeeded in automating color to the point where the traditional fountain game of color matching at the press is eliminated, resulting in an astonishing 35 percent boost in productivity. Even more astonishing, David told us that quality increased by 50 percent—which would have to shock old Charlie the Pressman, who thought that the only way to achieve a high-quality print job was through his skill of playing with the fountain keys to match the proof.
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