Don't Touch Those Ink Keys --Waldman

This was a savvy group of printers; it seems that those that came to the Digital Workflow Conference already were well grounded in most of the new technology. What impressed them the most, however, was that Motheral Printing had succeeded in achieving a monumental cultural change.

I have been talking about automation technologies for quite some time now. So, for me, David Motheral was a perfect example of what I'd been preaching. But I was so focused on just the technology and the inherent difficulties in its implementation that I lost sight of the enormous problems associated with changing long-established cultures that are ingrained in most printing plants.