The Dot Corp, a leading provider of print, direct mail, and fulfillment services in Southern California, recently installed the SCREEN Truepress Jet520HD inkjet printer at their direct mail division. In just a few short months, The DOT Corp has seen increased efficiency for all clients, particularly those in the healthcare industry.
“The Truepress has allowed us to execute faster turnaround times, and we’ve increased efficiency for our healthcare direct mail clients by 33%,” said Clint Nagasugi, President of The DOT Direct, the direct mail division of The DOT Corp. “Overall, it has increased our capacity for digital imaging by 300%.”
With the installation of the SCREEN Truepress, The DOT Direct has been able to provide higher quality direct mail products at budget conscious prices. Clients that were previously printing 1 or 2 color jobs are now able to print full color and stay in budget. Variable data capabilities allow clients to more precisely target their marketing efforts for improved ROI. Added capabilities such as booklet printing and inline perforation means increased end to end production. Color matching and a wider variety of paper options offer greater creative opportunities.
“We bought this machine for our customers,” said Bruce Carson, CEO of The DOT Corp. “They need cross media campaigns with print media that gives them maximum creative flexibility, precise targeting options, and a speed to market that can compete with and complement digital marketing. The Truepress allows us to better serve that fast paced, ever evolving needs of our clients.”
The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within do not directly reflect the thoughts or opinions of the staff of Printing Impressions.