Double Parallel with Glueless Pocket and Tucked Cover - Fold of the Week
This week's selection is a fascinating follow-up to an invitation format that was featured years back on episode #258. Designer Leila Singleton created a brilliant design back then, but more recently, was tasked with updating it for greater production and mailing efficiencies without sacrificing the character of the piece.
Printed by Calitho for Stern Grove Festival Association, you'll be amazed at this fresh take on the double parallel fold, and the design details that pull it all together.
How was the Double Parallel with Glueless Pocket and Tucked Cover produced?
Folding Style: Modified Double Parallel
Design: Leila Singleton
Print Production: Calitho, Concord, Calif.
Client: Stern Grove Festival Association
Size: Folded - 4.875x6.5"; Flat - 19.5x8.5"
Production: Printed four-color, blind emboss, diecut and score, fold, insert. Qty: 1,400
Budget Rating: Low - Moderate
Trish Witkowski shares her super-cool folding samples and helpful production tips. View the “60-second Super-cool Fold of the Week” archive at www.foldfactory.com.
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
