Electronic Paper — Paper Route

In October, the Sony Reader officially started shipping—and visitors to the Sony Style e-store were told that the device was “sold out,” but that supplies would be replenished in time for the holidays (as of December 5, the Reader was no longer “sold out”). Meanwhile, the partnership with Borders resulted in Sony Reader demonstration kiosks being set up in Borders retail stores, where users could evaluate the device and, should they be suitably impressed, even buy one. (The Sony Reader goes for $350.)