By
Dr. Joe Webb
and Vince Naselli
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Print Still is Preferred
This is not a huge niche (for comparison’s sake, audio book sales in the same month were $16.4 million, and adult hardcover sales were $192.5 million). And while electronic books have their adherents and proponents, there was a reason the technology didn’t take off in the late 1990s: people who tend to buy books tend to really like printed books, and find electronic alternatives anathema. Will this change on a generational timeframe? Maybe, or we could see a generational shift away from book-length documents. But that’s another discussion for another time.
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