Electronic Paper — Paper Route

Field tests on user acceptance have been under way since early last year. In Belgium, for example, the Flemish-language financial daily De Tijd distributed iRex iLiad e-book readers in April 2006 to 200 subscribers as part of a test to determine the effectiveness of the product with consumers. The test lasted for three months, and helped iRex make any necessary modifications before it is mass produced, as well as to help set a retail price for the product. The iLiad officially hit the market last summer, boasting a cost of 649 Euros (or US$811, as of this writing).