Jürgen Rautert — The View from ‘Hei’ Above

WTH THE printing industry, and global economy, in turmoil, Heidelberg perhaps best represents a case study of an equipment manufacturer facing difficult times, tight credit markets and the challenge of how to best position itself within the industry’s digital future.
In an exclusive interview with Printing Impressions, Dr. Jürgen Rautert—member of the Management Board responsible for sales, customer- and market-focused activities, product management, services, consumables and marketing for Heidelberger Druckmaschinen AG—talks candidly about the challenges and opportunities. Below is the complete transcript of the interview.