Jürgen Rautert — The View from ‘Hei’ Above

PI: How does Heidelberg plan to grow its market share for print media consumables? What is the profit potential of this additional business?

Rautert: Our current market share is small, and we are very close to our customers. We also have a very effective logistics system for spare parts in place. We will use these prerequisites and some new elements to offer qualified consumables, backed by expert support, to drive that business.