Jürgen Rautert — The View from ‘Hei’ Above

PI: Where will the lion’s share of Heidelberg’s revenue come from in five years’ time? What will your product/service mix look like?

Rautert: As noted earlier, we have been particularly successful in expanding our consumables, parts and services businesses. Despite the current state of the machinery market, we have achieved growth in both these areas and increased our share of the total order volume. We see half of our potential revenue coming from the promotional print market, a quarter from packaging print market and a quarter from service and consumables.