Jürgen Rautert — The View from ‘Hei’ Above

PI: What is Heidelberg’s position on the perceived “threat” from digital printing technologies, especially high-speed, industrial inkj-et?

Rautert: I don’t know who sees digital print as a threat. Quite to the contrary, we continue to see digital print as an interesting supplement enabling our customers to explore new business opportunities. Talking to (offset) clients—especially here in North America —I have seen a lot of innovative digital print solutions that complete the offering of the print shop and that enable cross-selling of offset printing to digital clients and vice versa.