Jürgen Rautert — The View from ‘Hei’ Above

PI: When we finally emerge from recession, how will the market compare with 2007?

Rautert: I see a chance that our industry will be able to reach the market level of 2007, but with a different development path for industrialized markets and developing markets: The clients in industrialized environments tend to focus much more on investments to gain productivity on one hand and value-added applications on the other hand. In developing countries, we are facing a situation with more organic growth potential. In many of those countries there is still low per capita paper consumption with a high potential for growth. Our customers around the globe are on their way to further developing the industry and are being rewarded with promising business opportunities.