Jürgen Rautert — The View from ‘Hei’ Above

1. Marketing: What do I offer at which price level to whom, using which channel? Is my business model sustainable?

2. Environment: How do I make sure to offer an idea to those clients who care?

3. Quality: Do I know what my clients think about my offered quality? Not just print quality—this is taken for granted anyway, but in terms of contact, timely delivery and many other aspects to make business easy with my enterprise.