Driving ‘Movable Data’ in the Right Direction

And digital information is changing shape and form, as more and more digital alternatives to print, such as e-book readers and tablets, become available. They attract an increasing part of the moveable data as both print buyers and print consumers start to prefer pixels to paper.

Automate Production
“The most important trend at Drupa 2008 was the effort that all companies—in prepress, press and postpress—put in developing IT solutions to automate and control the entire graphic workflow,” says Italian prepress expert Ester Crisanti. “Many solutions were focused on handling file exchanges; others were specialized in checking the color reproduction on-board of the press. And, on top of all, there was the JDF technology. Cross-media publishing and hybrid workflows were new at Drupa 2008 and there were some interesting offers that now, after four years, are becoming a strong reality.”