Driving ‘Movable Data’ in the Right Direction

She thinks Drupa 2012 will be an opportunity for vendors to demonstrate integrated cross-media workflows. “These will form both the backbone of marketing and corporate communications, as well as the heart of the services a printer has to provide.”

Web-to-print
At Drupa 2008, InfoTrends published the results of an extensive survey in Western Europe finding that “only one-third of all respondents indicated that they had deployed a Web-to-print solution, and another 20 percent were considering deploying a solution within the next few years. If all of these respondents did in fact deploy such a solution, this would result in a 68 percent increase in installations over the next five years.” At the same time, Web-to-print volumes were expected to grow 264 percent by 2010 to become worth in excess of €10.5 billion.