Driving ‘Movable Data’ in the Right Direction

And Fujifilm’s XMF Remote app is changing the way printers and their clients interact, as John Davies, workflow solutions manager Fujifilm Europe, explained at the U.K. Publishing Expo 2011. “Print buyers are, in the main, creative people, and it’s creatives who have been early adopters of iPad technology, using it as a professional business tool,” he pointed out. “If we want to enhance the experience of these creatives who are responsible for commissioning and approving print work, we have to provide them with tools that they want to work with.”