Driving ‘Movable Data’ in the Right Direction

Information and Technology
Drupa 2012 is set to show printing really is all about information and technology. As lines of lead became streams of bits and bytes, digital information has been changing the printing industry dramatically. It allows the production process to become highly automated and standardized, by creating connected workflows from start to finish. Printing has not only become faster and more efficient by connecting commercial data with production data, it has also become more flexible and effective by using creative data on digital presses to produce highly segmented or even personalized printed products.