DRUPA 04 REPORT Digital Printing -- Getting a Quick Impression

Coming as somewhat of a surprise was the announcement by HP that it had formed an alliance with Quark Inc. to facilitate the production of customized marketing communications. As a result, Quark is releasing a free XTension, called QuarkXClusive, for QuarkXPress 6.0 users that adds variable data publishing capabilities optimized for HP output devices. The software developer also plans to "certify" HP graphic arts printers and presses as optimized for print performance.