DRUPA 04 REPORT PREPRESS & PREMEDIA -- Preparing Data, Not Dot

In the end, the JDF Parc functioned more as a venue for one-on-one demos of individual solutions rather than a showcase for selling the concept to the masses. Print-City did a better job of physically displaying the end-to-end, integrated workflow concept, but there was a risk of the message getting lost amid all of the equipment required to build five multi-supplier "production factories" that represented different print specialties. Across the way, the physical proximity and designs of the Creo and NGP Partners booths worked against positioning of the latter as an independent, open organization working toward process integration.