Drupa 08, From Ink Jet to Green

1. The Demise of Print is Premature. This drupa represents the largest exhibition our industry has ever seen, and the second largest gathering of graphic communications professionals—certainly not an indicator of an industry on a precipitous decline! While there are competitive threats to our industry, adaptation has always been the recipe for success. Consistent with show management’s reports, my visits to member booths confirmed that serious and committed buyers were buying equipment at the show.