Drupa 08, From Ink Jet to Green

5. Sustainability: Possibly the Lead-in to drupa 2012. If 2004 was the drupa that inspired companies to act on ink jet then the 2008 drupa will motivate companies to actively develop green and sustainable products and services. For two years the “talk” has been about sustainability; this year there have been substantial advances in the programs and utilization of practices that foster a commitment to our environment. Talking to AirMotion Systems President Stephen Metcalf during drupa, I learned that his company is acting on sustainability as they build their new plant in Wisconsin. Despite the increased costs to build in some of these requirements they were committed to doing this for themselves and their customer base.