Drupa 2008 Ancillary Program Announced
drupacube
With the drupacube, drupa 2008 will for the first time provide a special event aimed at the print buyer target group. Here the spotlight will be on printed products – with one key difference. At drupacube, the focus will be on marketing-driven applications for printed products - the technology that makes this possible will play a secondary role. This gives marketing and publishing directors, production managers, account executives and creative directors the possibility to get a compact overview of the potential of printing in the marketing mix. “With this tool, we intend to attract print buyers to drupa in greater numbers. Undoubtedly, many of the exhibitors also have products catering to this target group. But at a technology trade fair such as drupa, this type of information is often in danger of being overshadowed,” noted Manuel Mataré. “The drupacube acts as a portal for print buyers by providing concise infotainment on everything concerning print communications and directs them to the exhibitors’ stands.” Symposia and workshops will address the most diverse topics, with each day dedicated to a specific motto. For instance, one day will focus on newspapers and/or magazines, another day it will be on direct marketing, catalogs and corporate communications. Also planned are symposia addressing brand protection, green printing and the relationship between the arts and print. For more information, visit www.drupacube.com .
