drupa 2012 : Something for Everyone

The offset press manufacturers will be talking about automation and everything they're doing to make offset presses able to do shorter runs, quicker turnarounds, drying, etc. I don't think that's the big story. The question is: What are the document needs of end users? So much of that is through electronic delivery. All of print is under fire; that's a theme that overlays the show. If we come back from drupa and say it was the social media drupa, then it will be the last drupa.