drupa 2012 : Something for Everyone

There's lots of offset, lots of gravure; there will be a whole flood of (new) products there. Inkjet might snare the journalists' headlines but, for the serious printer, there's a lot more to think about. It all depends on where you're coming from.

The Skinny On: From the digital side, Benny Landa's nano particles and Memjet should be looked at by everyone who's going to the show. Even printers that don't have any digital equipment currently still need to understand where that technology is headed. Right now, the only place that you're going to get that is at drupa. A better understanding of what can be accomplished in the finishing end of the business can offer those printers who know how to harness it some distinctive products and separate them from the rest of the crowd.