drupa 2016 to Showcase Printed Electronics, 3D Printing and Production Inkjet Printing

Crossmedia and multichannel: Printing in the time of the internet, big data, Web-to-print and variable data printing
The internet and digital communication overall has changed print in a fundamental way. This is emphasized by the current "drupa Global Insights" report entitled "The effects of the internet on printing—the digital flood." Interaction is the name of the game. Big data, Web-to-print, variable data printing and internet-supported tools such as augmented reality and QR codes characterize and impact the entire cosmos of printed products and the complete workflow. Here drupa is pulling out all the stops with its highlighted topic of multichannel printing. Hewlett-Packard, an active member of the drupa committee since 2013 and a top ten exhibitor at drupa, confirms the new direction: "Communication between people is evolving just as quickly as technology," reflected Francois Martin, worldwide marketing director at HP Graphics Solutions Business. "The new crossmedia strategy at drupa with the integration of digital and analogue printing as well as print and online will show that the printed product continues to play a key role in communications. Change in an industry requires courage and firm decisions. The realignment does exactly that and I hope that everyone realizes that a new journey is beginning. The new drupa stands for effective and sustainable communication in a social, mobile and cloud-based world."