Drupa – A Touch of Heaven for the Direct Mail Industry

Can you describe the direct mail industry of the future?

Manuel Mataré: Print service providers have added an important range of services to improve the transfer of data to paper and are evolving into full system service providers. Added value is generated with the understanding, analysis and optimization of customer processes. Service companies today offer more than just simple printing. They also provide a complete range of solutions from consulting, data handling, layout, production to response management and archiving. With a good knowledge of the market and constant technological developments, the service provider is able to help his customers improve their marketing communication and increase their level of personalization.