Drupa – A Touch of Heaven for the Direct Mail Industry

What does the future hold for this market segment? How can direct mail achieve above-average response rates?

Manuel Mataré: Impersonal mass mailings have long since been a thing of the past. Thanks to a variety of innovative printing media, successful direct mailings offer today highly customized and variable customer communication, with an extraordinary diversity in appearance and design. To keep up with the competition, a direct mail company should efficiently supply customers with highly complex solutions.